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商业小样14 | 肯德基麦当劳下调配送费，财报变好看了吗？ episode artwork

EPISODE · Dec 8, 2024 · 10 MIN

商业小样14 | 肯德基麦当劳下调配送费，财报变好看了吗？

from 商业就是这样

过去一年里，肯德基、麦当劳两家快餐巨头，先后宣布了一模一样的定价调整——将外卖配送费从9元降到6元，另收打包费。而从启动更早的肯德基财报来看，这个变化似乎也确实对它的收入增长有帮助。但……因果关系真的就这么简单？从这组基础的事实和问题出发，我们开始了一连串的假设与讨论。| 主播 |肖文杰、约小亚| 延伸资料 |百胜中国的季度财报| 后期制作 |刘大哭| 声音设计 |刘三菜| 收听方式 |你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。| 认识我们 |微信公众号：第一财经YiMagazine联系我们：[email protected]

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商业小样14 | 肯德基麦当劳下调配送费，财报变好看了吗？

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