Shannon Urban-Denise on Sobriety, Anxiety & Building Roam Beverages

Send us Fan MailIn this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Shannon Urban-Denise, Founder & CEO of ROAM THC Beverages, for a raw, unfiltered conversation about sobriety, anxiety, entrepreneurship, and the future of hemp-derived beverages.Shannon shares her journey from corporate healthcare and “mom wine” culture to rehab, five years of sobriety and eventually discovering hemp-derived THC beverages as a different path forward. What started as personal survival turned into ROAM - a craft-brewed, small-batch THC beverage brand focused on real ingredients, social responsibility, and reasonable regulation.This episode goes beyond product talk. It dives into:• Alcohol culture and recovery• Anxiety and presence vs. escape• Building a THC beverage brand from scratch• Distribution challenges in Pennsylvania & New Jersey• The fight for hemp beverage legislation• Why social responsibility matters in emerging categoriesNo scripts. No talking points. Just two Drexel grads who accidentally discovered they overlapped in college - now building in a category reshaping the adult beverage industry.If you’re a founder, operator, distributor, policymaker, or someone questioning your relationship with alcohol - this conversation is for you.Learn more about Roam: ROAMDrink.comSubscribe for more founder-level conversations in alcohol, functional, and hemp beverages.The episode is brought to you by The FreeMind Group - FMGStrategy.comSupport the showPresented by The FreeMind Group - FMGStrategy.com