Shannon Werb - CEO, Array Behavioral Care

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Shannon Werb, CEO of Array Behavioral Care, to discuss the evolution of virtual behavioral health and why the industry's focus is shifting from access to outcomes.Shannon shares how Array is leveraging technology, data, and clinical expertise to demonstrate measurable patient improvement at scale. He explains why virtual care can be especially effective for higher-acuity patients, how healthcare organizations can reduce friction for both clinicians and patients, and what it takes to grow a behavioral health organization without adding unnecessary complexity.The conversation also explores the future of behavioral health marketing, including the growing role of AI, account-based marketing, thought leadership, and how organizations can position themselves for success as buyers increasingly rely on large language models and AI-driven search.Key topics include:• Why behavioral health needs to move beyond access and focus on outcomes• What Array learned from studying patient outcomes at scale• Reducing administrative burden for clinicians through technology• Building sustainable growth without increasing complexity• The impact of AI on healthcare marketing and buyer behavior• Why thought leadership is becoming a competitive advantage in behavioral healthIf you're a behavioral health leader, healthcare executive, or marketing professional looking to understand where the industry is heading, this conversation offers practical insights from one of the leaders helping shape the future of virtual care.