Shaping Cycling's Future: Jordi on Digital Marketing, Sustainability, and Embracing Innovation

In this conversation, Jordi, co-founder of Athletic Affair, discusses the evolving landscape of cycling marketing, emphasizing the importance of digital platforms, content creators, and sustainability. He highlights the challenges and opportunities facing the cycling industry, including market saturation and changing consumer preferences. Jordi also shares personal insights into his daily routine and the significance of continuous learning and technology adoption in his agency's operations. The Ride To Success Podcast LIVE recording from Rouleur Live This series is a collection of candid interviews with some of the cycling industry's most influential leaders, creators, and innovators. Limited series – 11 episodes   Links to the podcast: Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754 YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA - Social Links to Ride to Success: Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/ Instagram: https://www.instagram.com/_ridetosuccess/ LinkedIn: https://www.linkedin.com/company/ridetosuccess/ - Thanks for listening