Shaping the Narrative: A Profile of Hala Hayek

In this episode of the Women of MENA series, we take an in-depth look at the career of Hala Hayek, a powerhouse in the world of strategic communications and public affairs. Currently serving as the Deputy Managing Director at APCO Saudi Arabia, Hala brings over 15 years of expertise across the GCC and Levant regions.We explore her versatile professional journey, which includes her time as an entrepreneur founding the creative agency Apostrophe’ in Lebanon, as well as her leadership roles as Head of Communications for Red Bull in both Lebanon and Qatar. Beyond her corporate achievements, Hala has made significant contributions to public service; in 2019, she was appointed by the Lebanese government to represent the country in the Arab Women Organization and is a member of the National Tourism Initiative tasked with rebranding Lebanon.Join us as we profile a leader who combines strategic vision with a passion for regional representation, navigating the complexities of large-scale activations and government relations in one of the world's most dynamic markets.