Share the Work -- Where *I* Am Marketing in 2024

Episode 99 of the Do It For the Process: For The Artists by Emily Jeffords podcast, hosted by Emily Jeffords, titled "Share the Work -- Where *I* Am Marketing in 2024" was published on March 16, 2024 and runs 29 minutes.

March 16, 2024 ·29m · Do It For the Process: For The Artists by Emily Jeffords

Summary

Tune into the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st!  MAKING art WORK is OPEN! Learn all about this life-changing and STUDIO-GROWING masterclass HERE.    So far we’ve talked about The 3 things you must know to sell art online, how to know if your art is worth selling, and TODAY, I’m sharing 5 super practical, actionable tips that you can use to support your work in the world. Marketing your art in 2024 is very different than marketing in 2014, 1924, 1400...  We have had to evolve exponentially as Creative Entrepreneurs.  We have SO much freedom and creative control over our work and careers.  The ability to meet collectors on our own -- the ability to grow and expand our work as we would like...  it's all very exciting!   Wondering where you can go to meet all these amazing, elusive collectors?  Let's talk about marketing your work in 2024!  If I were to choose only 5 areas to market, it would be these: Email Marketing Make your studio emails a vibrant and exciting place.  Share behind the scenes, your inspiration, offer a peek inside your studio, stories and insights...  This is an intimate space!  Create a “studio email list” of people who are interested in you + your work Nurture those people with a beautiful “welcome sequence” — a collection of 2-10 emails that are automatically sent to your subscribers sharing: Send early access to artwork or collections   Social Media Show up on social media as a fine artist, designer, maker, PROFESSIONAL Understand why you are there and why you are posting. Choose 1-2 platforms and get to know the culture and content that is doing well on those platforms.  Share your work beautifully and consistently: photograph it well, bring people into the studio, allow them to get to know your story (as it relates to your creative work), and don’t be afraid to share/sell your work!  Share your work regularly – when someone comes to your account, is your “highest” work front and center. Many more practical tips inside of Making Art Work on growing your social media accounts, creating effective content, and maintaining a marketing calendar. Come find me on Instagram and TikTok!    Use the magic of Pinterest Pinterest is one of the VERY best places to share your work as a visual creative! Pins tend to mature over age and offer benefits to your work 1-12 months after they are pinned. Pinterest ads are also something to consider if you're ready to invest some $$ and thought into marketing. Pin your work directly to Pinterest from the listing or blog post.  Also, pin your Instagram posts!  Why not reuse that glorious content?    Vary the content you pin: original content from your site or other platforms, photos, videos, as well as pins from other sites that will compliment your work.   COLLABORATE  Working with another creative, a designer, blogger, editor, podcaster… be your best advocate and PR. Cross-promote, share platforms, go live with your friends, offer value to other brands and media. Reach out to designers in your local community and offer them a trade discount (10-20% off).  You can also request or barter for amazing photographs!   I didn't mention this in the video, but you can also with designers to rent your artwork for staged homes.  Some wonderful passive income!   Commercial designers: restaurants, offices, hotels...   Show up IRL Find ways to share your work in real life – in the real world. This could be at art shows, galleries, craft fairs, wholesale your work in shops, liscence your work and be known in your community.  The connections you can make in-person are so much greater and more effective for both marketing and for sales. One in-person meeting is worth at least 10 online meetings.  Be warm, welcoming, intentional, and get ready to welcome new people into your community! MARKETING and growing your studio is where Making Art Work shines. Inside this Masterclass, I get to walk

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