Shared Media Storage in 2026: Cloud, On-Prem, or LTO?

Shared Storage & Archive is one of those areas that feels simple until it is not. Everything works fine until a file goes missing, or someone asks for a project from three years ago. At that point, storage stops being about capacity and quickly becomes a conversation about performance, access, cost, and long term planning. In this episode of Broadcast2Post, we break down how creative teams should approach shared media storage and archive strategy. The discussion includes a practical decision tree along with insights from Tom Coughlin, President of Coughlin Associates, whose annual storage report has tracked real world industry trends since 2009. Learn more here:  https://www.keycodemedia.com/shared-media-storage-in-2026-cloud-on-prem-or-lto-wp/