Shari Siadat on redefining the definition of beauty

TooD beauty is a clean and unisex brand that launched in 2021 by Shari Siadat. The name TooD is short for attitude. Shari is a first generation Iranian-American and she grew up without seeing herself in the media. She is hoping to make the beauty industry a more inclusive place with her newly launched brand. TooD products are vegan-friendly, non-toxic, allergen-free, cruelty-free and gluten-free. We can’t wait for you to meet her and learn about this game-changing brand!! Shop TooD Beauty here.