Sharing Creators' Upside with HyperSub ft. Jonny Mack

Jonny Mack is the co-founder and CEO of Fabric, the company pioneering minting NFT subscriptions with HyperSub. In his past life, Jonny was a design lead at Google Cloud, and a design freelancer for Coinbase. To get my premium content, Discord access and support the podcast and newsletter, get my NFT Subscription via HyperSub https://hypersub.withfabric.xyz/collection/kaloh-s-newsletter-24ymlacx6lmo Join ±16,000 art fans that get my newsletter and podcast in their inbox or upgrade to a premium membership👇 https://www.kaloh.xyz In today’s episode, we discuss: Introduction to Hypersub (00:01:19) Jonny explains the concept of Hypersub as a protocol and app, adding a time dimension to NFTs. Journey into Crypto (00:09:18) Jonny's background in crypto, the transition to being a founder, and the importance of conviction. Conceptualizing Hypersub (00:11:26) The process of conceptualizing Hypersub as a solution for recurring revenue and ownership sharing. Empowering Creators (00:14:55) The significance of creators having control over payment rails and the vision for novel experiences across platforms. Fuel for Inspiration (00:22:02) Creators' success stories and inspiration from their earnings on Hypersub. Flexible Revenue Options for Creators (00:27:19) Discussion on the potential inclusion of allowance-based mechanisms for creators and the addition of better analytics to the Hypersub dashboard. Tools for Financial Management (00:29:52) The importance of tools like Stripe for financial management and tax filing for creators earning in crypto. Consumer Behavior in Web3 (00:36:44) Exploration of consumer behavior in web3 and the ease of spending in crypto compared to web2. Referral System and Marketing Strategies (00:42:53) The power of the referral system and the role of marketing, memes, and engagement in attracting creators to Hypersub. The importance of memes (00:45:32) Jonny reflects on the role of memes in balancing seriousness and fun. Mentioned: Hypersub, Stripe, Fabric, Farcaster, Coinbase, 0xen, m/branson Until next time, - Kaloh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.kaloh.xyz