Sharing the Secrets: How Ludia Successfully Re-targets and Re-engages its Players

from Deconstructor of Fun · host Deconstructor of Fun

Which one is better: acquiring a new user or getting a lapsed user to re-engage? Well, it depends. Most of us have been investing into getting new users while struggling at re-engaging our lapsed users. But our lack of success in re-engagement is likely more to do with how we go about it rather than the strategy of getting the lapsed players to return. In this episode we discuss re-engagment both at strategic and practical level with Ludia's Taylor Lundgren and two powerful Googlers: William Planques and Guy Saig.

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This episode is 46 minutes long.

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This episode was published on July 10, 2020.

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