Sharing the secrets of defining strategies to reach business goals with digital marketing. TSHS-0034

Welcome to the 2nd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality I am with Juha Pesonen,  Head of eTourism Research at University of Eastern Finland In this episodes we are discussing about  Defining a strategy to reach business goals. We will talk about Where does strategy work start in tourism business? -> Strategy defines how we get from where we are now to where we want to be in 5, 10 years. How to build a successful strategy? Digital transformation is one of the buzz words in the tourism industry at the moment. What role does technology play in strategy work? How to manage strategy execution? -> Using SMART  metrix.