Shark Tank Rejected This Brand Over Packaging | Business Masterclass with Shekhar Amberkar

What really makes a product successful — the product itself or the packaging around it?In this insightful episode of Expert Talk with Bhavya Desai, we deep-dive into the world of packaging with Shekhar M. Amberkar, Deputy Director & Head - International Packaging Center at Indian Institute of PackagingFrom how Indian packaging standards work, to why some brands win purely because of great packaging, Shekhar breaks down the science, strategy, and business behind what we see on shelves every day. We also discuss patents vs trademarks, sustainable materials, quick commerce challenges, and even react to real-world examples like BIRA and FoodPharmer.If you’re a brand owner, marketer, entrepreneur, designer, or just curious about how packaging influences buying behaviour, this episode is packed with value.📢 Don’t forget to Like, Comment, and Share this video! Your engagement helps us bring more such content.✅ Subscribe to Expert Talk with Bhavya Desai for more updates on our political series and hit the bell icon to stay notified about our latest episodes.This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷Connect with us: [email protected]:00:00 - What's coming up?01:15 - Bhavya x Shekhar begins 02:10 - What does IIP do?05:20 - IIP certifies every Indian product package09:00 - BIRA collapse10:20 - What is Successful Packaging?13:40 - Consumers change preference due to packaging15:00 - Successful product packages 17:00 - Shark Tank doesn't care about packaging19:30 - Successful packaging vs successful product22:00 - Reacting to FoodPharmer’s Protein Powder 31:00 - Can everyone replicate FoodPharmer’s packaging?33:00 - Patent vs trademark in packaging35:00 - Patenting a package for Bengali sweets39:00 - Is Patenting hard?41:30 - Oxygen barrier in food43:00 - Things to keep in mind while designing packaging47:00 - Recyclable & Sustainable packaging50:00 - Quick commerce packaging53:20 - Cost of packaging 54:40 - Materials in sustainable packaging59:00 - Colgate’s Packaging materials01:02:10 - Compliances & Regulations01:04:20 - FSSAI and other bodies01:06:30 - Where brands fail01:08:00 - Smart packaging01:12:20 - Norms being flouted01:16:00 - Innovation in Pharma01:23:20 - Final words📢Follow us on Social Media:Instagram: https://www.instagram.com/experttalkwithbhavyadesai/X: https://www.twitter.com/ETwithBhavyaD/Facebook: https://www.facebook.com/experttalkwithbhavyadesai/LinkedIn: https://www.linkedin.com/in/experttalkwithbhavyadesai/📢Follow Bhavya Desai: Instagram: https://www.instagram.com/bhavya_desai/X: https://twitter.com/bhavya_desai/Facebook: https://www.facebook.com/bhavya.desai.520/LinkedIn: https://www.linkedin.com/in/bhavya-desai-058652149/📢 Follow Shekhar Amberkar:LinkedIn: https://www.linkedin.com/in/shekhar-amberkar-64603239/▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.