Sharon Ainsberg on Identifying White Space & Creating Your Future, the Key to Successful Talent Partnerships, and How Her Sleep Obsession Led to Her New Start-Up @Bedfully

Sharon Ainsberg's career began in the music industry, working with award-winning composer Philip Glass on recordings with artists ranging from David Bowie to The Rolling Stones. She then managed talent, working with veteran music manager Louis Levin on everyone from AC/DC to Michael Jackson. But during that time, she saw white space in the industry. Why didn't musicians have fashion or beauty deals? Where was that co-branded marketing? This was when Sharon's obvious fashion obsession became too great to ignore. As a pioneer in brand and talent partnerships, Sharon created the music and entertainment division at Ford and the VIP services division at Starworks before launching her own company in 2012. Sharon co-founded SHO+CO with Allison Oleskey, a bi-coastal fashion, lifestyle, and entertainment agency focused on celebrity and influencer initiatives, including product placement, collaboration deals, and talent booking for everything from global events to ad campaigns. In this episode, you will learn how Sharon identified a void in the industry and ideated how to fill it, why creating trust in relationships will lead to long-time collaboration, the importance of respecting the team around the talent, and her expert methods in negotiating partnerships.