Shattering Ad-Tech: Scaling CTV with the 90/10 Human-AI Paradigm with Dan Larkman

Join Dan Larkman, Founder and CEO of Keynes, for a masterclass on navigating the evolution of Connected TV (CTV) advertising, marketing technology, and modern team scaling. Founded in 2018, Keynes was built on the core belief that CTV performance must be transparent, measurable, and directly actionable for brands of all sizes. Drawing from his career leading ad-tech operations, data analytics, and customer success, Dan breaks down why pure "black-box AI" solutions hit a performance ceiling, how automated workflows compress manual campaign setup from days into minutes, and why the ultimate competitive advantage lies in pairing a 90% AI execution engine with a 10% high-touch human expert.🎯 Insights You’ll Learn:Scaling Without Operational Bloat: Transitioning from traditional, siloed ad-tech teams to highly leveraged, cross-functional squads that evaluate talent based on strategic intuition rather than routine execution skills.Shattering the Old Ad-Tech Playbook: Automating low-value operational friction—replacing manual spreadsheet compilation, raw media data processing, and campaign setups with real-time AI automation.The Core Thesis (The 90/10 Rule): Combining a 90% AI engine (handling real-time data aggregation, pattern recognition, and execution) with a 10% human expert who provides domain intuition, contextual safety, and market strategy.Why AI Is Context-Blind: Real-world scenarios where algorithmic automated triggers failed to recognize market sentiment or brand safety boundaries, requiring a human trader to intervene and protect a client campaign.🌍 Why This Matters:Connected TV is the fastest-growing performance channel in digital marketing, yet advertisers constantly battle ecosystem fragmentation, opaque reporting, and ineffective programmatic algorithms. Simply wrapping a product in basic AI is not enough; without domain expertise, fully automated systems waste capital on poor inventory placements and superficial metrics. Dan Larkman is building the solution to this structural gap. By combining an AI data engine with experienced human strategy, Keynes delivers transparent, high-yield CTV performance that scales cleanly alongside client ambitions.👤 Expert Background:Founder & CEO of Keynes, a leading Connected TV advertising platform delivering data transparency, performance optimization, and custom audience activation for brands worldwide.Operations & Data Analytics Leader, who built a career engineering internal efficiency tools, programmatic data pipelines, and performance platforms across the digital marketing ecosystem.Ad-Tech Innovator & Culture Builder, who scaled Keynes into a recognized industry platform while maintaining high-touch client service, integrity, and strong talent retention.🎙️ Hosted by Gary Fowler, CEO of GSD Venture Studios — global AI entrepreneur, investor, and innovation leader spotlighting founders navigating the realities of building in the AI era.💡 Perfect For:Chief Marketing Officers, programmatic media buyers, ad-tech developers, venture capital investors, growth marketers, and agency executives seeking to optimize CTV strategy and scale modern operational teams.🚀 Timely Topic:As CTV media budgets surge and third-party data tracking changes, relying on pure algorithmic black boxes creates hidden risks. Dan Larkman provides a practical operational roadmap for leveraging AI automation without sacrificing human judgment, strategy, or transparency.Subscribe for more global founder conversations from GSD Venture Studios: https://gsdvs.com#CTV #AdTech #Keynes #DanLarkman #ConnectedTV #AIinMarketing #DigitalMarketing #GaryFowler #GSDVentureStudios