Shaun Durkee | Slow and Steady | Alpen Fuel

Last year Shaun Durkee's life was turned upside down after he lost his job. 2 days later he decided that it was time to take the plunge full time into his side business. He gave himself a year and said "let's see what happens."   Alpen Fuel is an e-commerce platform, that in addition to selling its own brand of Alpen Fuel granola, sells other brands in its store.    Shaun's relationship with marketing is perhaps the most difficult of all. With his back against the wall, he had to figure out how to make people aware of Alpen Fuel. Armed with YouTube, a little prior experience, and some grit he and his wife have developed a simple yet effective plan to build their email list and slowly get the word out. Shaun's story is a testament to the idea that marketing doesn't have to be complicated, sometimes the most simple plans work the best.   Follow Alpen Fuel: @alpenfuel @shaundurkee