SHAZ & KIKS: How this Ancient Indian Hair Care Brand Landed in Credo and Sephora’s Accelerate Program with Co-Founder, Kiku Chadhuri

A desire for a career change and a calling to share their Indian culture prompted sisters Shaz Rajashekar and Kiku Chadhuri to create their hair wellness company, SHAZ & KIKS. SHAZ & KIKS focuses on clean, natural, Indian-inspired products that nourish and balance your entire hair ecosystem to its healthiest state.In today’s episode, Kiku Chadhuri walks us through how she and her sister started a beauty brand from the ground up with professional backgrounds in engineering and marketing and personal passions for sharing their Indian culture with the world. Kiku also shares:The challenges she faced with starting a brand while working full timeTheir experience with product formulation while working closely with experts in Indian culture and age-old practices and ingredientsSHAZ & KIKS’s most effective marketing channels and the marketing strategies they are focusing onLaunching SHAZ & KIKS in Credo and being selected for Sephora’s Accelerate 2022 Brand Incubator ProgramYou’ll also hear what is on the horizon for SHAZ & KIKS in 2022, including pursuing goals to be an environmentally conscious brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co