Що робить рекламу ефективною: креатив, бренд і задача споживання | Маркетингові гард-токи РУУУШ

from RUUUSH Marketing · host РУУУШ наживо

🎙У цьому випуску розбираємо: що таке креатив з точки зору науки і що з точки зору індустрії, чому увага реагує на категорійну атрибуцію, а не на свіжість ідеї, і як влаштована ампліфікація від entry point до fame building. Маркетингові гард-токи — подкаст школи доказового маркетингу РУУУШ, де маркетингові концепції перевіряють на міцність. Розбирають тему: Михайло Траверсе — директор зі стратегії ISD Group, засновник школи доказового маркетингу РУУУШ, 18 нагород Effie, викладач kmbs. Роман Гавриш — засновник Aimbulance і нейротех-стартапу Anima.ua, понад 50 нагород, викладач kmbs. Макс Бурцев — засновник і креативний директор агенції Arriba!, 21 рік у індустрії, понад 100 нагород включно з Cannes Lions.

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Що робить рекламу ефективною: креатив, бренд і задача споживання | Маркетингові гард-токи РУУУШ

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