EPISODE · Apr 22, 2026 · 15 MIN
奢侈品放緩的逆襲！平替、二手市場如何成為新時代贏家？
from Trendy Island 潮流島嶼 · host Trendy Island
全球奢侈品市場正面臨前所未有的放緩，預計 2026 年僅有微幅增長。當價格不斷上漲、品質卻受到質疑時，消費者不再盲目買單。本集我們將深入探討這場時尚大變局中的「五大消費贏家」，特別是「平替文化（Dupes）」與「二手轉售（Resale）」為何能在 Z 世代中強勢崛起並成為市場新寵。此外，我們也會解析奢侈品牌過度依賴 1% 頂級貴客（VIC）所帶來的「VIP 陷阱」，探討他們為何正在失去另外 99% 的核心與潛力客群。最後，我們還會聊聊 AI 代理人與智慧眼鏡將如何重塑未來的購物體驗。一起來看看，當奢侈不再單純等於昂貴的 Logo，什麼才是消費者心中真正的「價值感」！ -- Hosting provided by SoundOn
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奢侈品放緩的逆襲！平替、二手市場如何成為新時代贏家？
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This episode was published on April 22, 2026.
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