She Couldn’t Find a Healthy Version of Nesquik So She Made One Herself. Now Her Nutmilk Is Backed By Ninja and Steve Aoki.

Jo Weinand, founder of Nutcase, joins Jon to share her unlikely startup story. During Canada’s COVID lockdown, boredom led her to Google how to make a delicious plant based chocolate milk. She blended cashews, cocoa, dates, and water, and accidentally launched a business. What followed: poker games, celebrity investors like Ninja and Steve Aoki, a reality show on X, and an upcoming live-streamed equity crowdfunding finale in June, with a waitlist already open for early access.