She Couldn’t Use a Smartphone. Her Son Changed That for Tens and Thousands

In this episode of The Social Hotelier, Sam-Erik Ruttmann sits down with Matt Smith, founder of Speak2, to discuss one of the most overlooked challenges in our digital world — technology exclusion among older generations.

Matt shares the personal story that inspired Speak2: watching his mother become increasingly isolated as communication shifted to smartphones and text messages she couldn’t easily use due to macular degeneration. That experience led him to build a voice-driven platform designed to keep older adults connected, dignified, and included.

Together, Sam-Erik and Matt cover:

•What digital exclusion really looks like in everyday families

•Why simplicity and empathy must drive technology design

•How hospitality can lead the way in inclusive tech adoption

•The real human cost of leaving older guests and team members behind

•What Speak2 is doing to bridge the gap

This is more than a technology conversation. It is about dignity, inclusion, and what it truly means to connect people.

Have you seen someone you love struggle to keep up with technology? Share your story in the comments.