She Didn't Start a DPC Practice. She Bought One. episode artwork

EPISODE · Mar 15, 2026 · 1H 12M

She Didn't Start a DPC Practice. She Bought One.

from My DPC Story · host My DPC Story

Dr. Feneisha Franklin spent a decade in corporate medicine before finding her door: a Direct Primary Care practice seven minutes from her house, owned by a retiring physician ready to pass the torch. She left her employer on a Friday. She owned Living Well Family Medicine on Monday.In this episode, Dr. Franklin breaks down what it actually takes to purchase an existing DPC practice: profit and loss statements, Medicare opt-out windows, non-compete clauses, legacy pricing, quarterly taxes, and the financial advisory team she credits with keeping her afloat in year one.This is one of the most practical financial conversations we have had on this podcast.What we cover:Evaluating a practice before you buyThe Medicare opt-out problem nobody warned her aboutBuilding a financial team before you think you need onePricing for legacy vs. new patientsGrowing sustainably without burning out your staffWhat physician joy actually looks like on the other sideDr. Feneisha Franklin is the owner of Living Well Family Medicine in Lexington, South Carolina. She is currently accepting new patients.Learn more at mydpcstory.com.Explore Hint's Marketplace today, an app-like experience connecting all your tools into Hint! CHIEF COMPLAINT COFFEE & TEA. Celebrating when nothing comes between you and your patient. NO PRIOR AUTHS. Literally, that's one of the coffees you'll find at CHIEF COMPLAINT COFFEE & TEA.Support the showGET your FREE MONTHLY BUSINESS TOOL DOWNLOADBecome A My DPC Story PATREON MEMBER! SPONSOR THE PODMy DPC Story VOICEMAIL! DPC SWAG!FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

Episode metadata supplied by the publisher feed · Published Mar 15, 2026

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Dr. Feneisha Franklin spent a decade in corporate medicine before finding her door: a Direct Primary Care practice seven minutes from her house, owned by a retiring physician ready to pass the torch. She left her employer on a Friday. She owned Living Well Family Medicine on Monday. In this episode, Dr. Franklin breaks down what it actually takes to purchase an existing DPC practice: profit and loss statements, Medicare opt-out windows, non-compete clauses, legacy pricing, quarterly taxes, an...

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She Didn't Start a DPC Practice. She Bought One.

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This episode was published on March 15, 2026.

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