She DM'd a Celebrity. He Said Yes. The Video Got 32 Million Views. — Sami Sopko on The Audacious Ask | Mama's Got BuilderBox Co episode artwork

EPISODE · Jul 9, 2026 · 35 MIN

She DM'd a Celebrity. He Said Yes. The Video Got 32 Million Views. — Sami Sopko on The Audacious Ask | Mama's Got BuilderBox Co

from The Money Hungry Mama · host Brittany Plumeri

Sami Sopko is a mom of three from Cleveland and a co-founder of BuilderBox — a STEM learning kit built for kids (including neurodivergent kids) who don't want to follow the "rules" of a typical activity box.Earlier this year, she had a crazy idea. What if she DM'd a famous celebrity from her hometown and asked him to help her get her boxes into local school districts?Two moms from Cleveland. One short DM. Sent to someone she'd never met.Within a few minutes, he responded: "I got you."The video announcing the donation got 32 million views in a single day.In this episode, Sami — a listener-turned-guest and one of Brittany's own audience members — walks Brittany through the entire story, the philosophy behind BuilderBox, and the principle that changed the trajectory of her whole business: the audacious ask.Most mompreneurs never ask. They don't send the DM. They don't email the school district. They don't reach out to the sponsor. Because they assume the answer will be no.Sami is proof that the mama who asks is the mama who builds something extraordinary.Plus: how she built BuilderBox from her garage as a mom of three, why she started marketing on Instagram BEFORE the product was ready, why she deliberately chose NOT to do a subscription model, how she's building for neurodivergent kids first, the co-founder dynamic that makes her business work, and why motherhood has actually made her a BETTER CEO than she was pre-kids.For every mama sitting on a DM she's been too scared to send. Send it. 💛Find Sami: @builderboxco on Instagram | builderboxco.comFree Fb group https://www.facebook.com/share/g/1FVmxXpM3J/ 📘 The Money Hungry Mama Guide — coming Sept 8, 2026https://www.barnesandnoble.com/w/money-hungry-mama-brittany-plumeri/1148503744

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She DM'd a Celebrity. He Said Yes. The Video Got 32 Million Views. — Sami Sopko on The Audacious Ask | Mama's Got BuilderBox Co

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