She Dropped A Marketing Career to Pursue Art (w/Alex Berg)

Alex Berg left a stable marketing career to bet on graphic design, right as AI is flipping the creative world upside down. In this episode, Alex breaks down what a career pivot actually takes, what she’d do differently, and why our podcast logo is total garbage.Throw us a follow and a 5 star review if you're enjoying the podcast (if not, send Dylan a glitter bomb)Alex Berg is a Bay Area graphic designer, illustrator, and improviser. After years in social media marketing, she pivoted into design, building a freelance client base while earning graphic design and illustration certificates at City College of San Francisco. She works across brand identity, logo systems, and layout-driven design, and performs improv with Secret Improv Society and Required Taste at EndGames Improv.In this convo we cover:- The real-world version of career pivoting (money, timing, and “fake it till you make it”)- Graphic design vs. illustration (and why you don’t need to be a great drawer to design)- Why AI logos are risky (scaling, vectors vs. pixels, and copyright issues)- Clients, creative differences, and the #1 word that makes designers cringe: “just”- Fonts/typefaces, analog design trends, and how culture changes what looks “modern”Follow Alex: https://www.instagram.com/alexqberg/ Check out Alex's Website: https://www.alexqberg.com/Title Song is ‘Island’ by Super Cassette. More Super Cassette: https://linktr.ee/supercassetteFollow Bay Waves across socials @baywavespod:InstagramTikTokXSubscribe to Bay Waves on YouTube: https://www.youtube.com/@BayWavesPod