She Had the Career, Money & Family... So Why Was She Miserable? | Kacie Lett Gordon

What if the life you've worked so hard to build isn't actually the life you want?In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Kacie Lett Gordon, Co-Founder of IT ALL Media, to discuss burnout, identity, ambition, and why so many high-achieving women reach a point where success no longer feels sustainable.After helping build a $10 million innovation practice and climbing to the executive level, Kacie found herself with everything she thought she wanted—a successful career, marriage, home, and new baby—but still questioning whether the life she had built was actually her own.That realization led her to create IT ALL Media, a coaching and storytelling company helping women redefine success on their own terms through their Stories-to-Systems™ framework.Together, Rachel and Kacie explore what it means to separate your identity from your career, build a business around the life you actually want, and challenge the hustle culture that has defined entrepreneurship for so long.If you've ever wondered whether success is supposed to feel this exhausting—or if there's another way to build a profitable business without sacrificing yourself—this conversation is for you.CHAPTERS00:00 The moment everything changed01:16 Meet Kacie Lett Gordon & IT ALL Media03:26 Building a $10M innovation practice09:38 When success stopped feeling successful15:13 Burnout, motherhood & the breaking point22:28 Leaving corporate and rebuilding identity32:29 The birth of IT ALL Media40:00 Building a business without hustle cultureIN THIS EPISODE• Why having "everything" still left Kacie feeling empty• The hidden cost of hustle culture and achievement addiction• Separating your identity from your career• The power of rewriting your personal story• How burnout became the foundation for a purpose-driven business• Building a company around your values instead of your calendar• Why sustainable success looks different than traditional successABOUT KACIE LETT GORDONKacie Lett Gordon is the Co-Founder and Co-CEO of IT ALL Media, where she helps ambitious women rewrite the stories shaping their careers, businesses, and lives.Before launching IT ALL Media, Kacie helped scale a $10 million innovation consultancy while working with Fortune 500 organizations. Today, she combines executive strategy, coaching, and storytelling to help women create sustainable success through her proprietary Define, Create, Own™ and Stories-to-Systems™ frameworks.CONNECT WITH KACIEWebsite: https://www.itallmedia.coPodcast: https://www.itallmedia.co/podcastSubstack: https://itall.substack.comInstagram: https://www.instagram.com/itallmediaLinkedIn: https://www.linkedin.com/in/kacielettgordonBook a FREE Session:https://calendly.com/it-all-mediaFOLLOW RACHEL BERNIER-GREEN & THRYVOWebsite: https://jointhryvo.comInstagram: https://www.instagram.com/jointhryvoLinkedIn (Rachel): https://www.linkedin.com/in/rachelberniergreenLinkedIn (Company): https://www.linkedin.com/company/jointhryvoFacebook: https://www.facebook.com/jointhryvoTikTok: https://www.tiktok.com/@jointhryvoX: https://x.com/jointhryvoLISTEN TO THE PODCASTSpotify:https://open.spotify.com/show/0kmrlBq...Apple Podcasts:https://podcasts.apple.com/us/podcast...YouTube:https://www.youtube.com/@purposeprofitshift#PurposeProfitShift #WomenInBusiness #Entrepreneurship #Leadership #BusinessStrategy #Burnout #PurposeDrivenBusiness #WomenFounders #BusinessGrowth #StorytellingIf this conversation challenged your perspective, be sure to subscribe, leave a review, and share this episode with someone who's redefining success on their own terms.