She Had to Let Go of Her Ego Before Going All In | Amy Peterson

Amy Peterson had the idea for Rebel Nell while hearing story after story from the women in a shelter near the Lion’s stadium.Rebel Nell has been helping women transition out of shelter living, as a self-sustaining social enterprise that sells jewelry and corporate experiences to companies like Ally Bank and the Atlanta Braves.It hasn’t been easy for Amy: her non profit has survived a year when it nearly collapsed under the weight of crises it wasn't built to carry.We covered a lot in this episode:→ Why Amy spent two years convincing herself she didn't need to make the leap→ The 2016 crisis that almost folded Rebel Nell→ How the triple bottom line model actually works (and why it's so hard)→ What she looks for in a hire that she learned from restaurant workers→ The comparison culture trap→ How gratitude helped her stop doing the math on what she gave upThe people who build things worth building almost never had a clean story on the way there… and that’s what makes Amy’s story so powerful. She's still in it, still fighting for it, still believes the world needs to see that you can run a business where people and profit sit at the same table.Thank you Amy for being so open about the hard parts. Your passion will stay with me for a very long time.Chapters0:00 - Introduction: Meet Amy Peterson1:40 - Serial Entrepreneur, Four Ventures, One City4:02 - The Dream: First Female MLB General Manager8:50 - Working for Free: Three Rejection Letters From the Tigers11:00 - Why She Stayed in Sports Instead of Going All In on Rebel Nell13:30 - Letting Go of the Ego16:00 - The Leap: Going All In at a Fraction of the Salary24:10 - What Rebel Nell Is and How It Works29:00 - The 2016 Crisis That Almost Killed the Business33:00 - Corporate Gifts, Murals, and the Triple Bottom Line40:00 - Boston Edison, The Congregation, and Building Hyper-Local49:50 - Mentors Who Changed the Trajectory52:30 - Entrepreneurship, Family, and Letting Go of "Balance"1:01:00 - Comparison Culture and the Abundance Mindset1:08:50 - Advice for the Next Generation of Social Entrepreneurs~~~This episode is powered by Auxiom.Finally ready to outsmart your IT chaos?https://auxiom.com/