She Has 700,000 Followers and Still Has No Idea What She's Doing

What happens when the thing you're building starts growing faster than your confidence?In this episode of Perls of Wisdom, I sit down with Sophie, founder of Pretty Little Marketer, one of the most recognised marketing communities in the UK.I've known Sophie since 2020, right at the start of both of our business journeys, so this conversation felt like a full circle moment.From feeling completely underqualified and battling imposter syndrome, to building a thriving platform that supports marketers, creators and business owners, Sophie shares the reality behind growing a business when you're still figuring things out yourself.Because from the outside, it's easy to assume that successful founders have all the answers.The truth is often very different.We talk about the pressure that comes with visibility, the challenges of building a community, how confidence changes as your business grows, and why success doesn't magically make self-doubt disappear.Sophie also shares her unconventional path into marketing, what university taught her, the lessons she's learned from building Pretty Little Marketer, and the realities of running a business in an industry that never slows down.This is a conversation about growth, uncertainty, confidence, and learning to back yourself before you feel ready.If you've ever felt behind, unqualified, or like everyone else has things figured out except you, this episode is for you.Topics we cover:Building Pretty Little Marketer from the ground up Imposter syndrome as a founder Community building and audience growth Marketing careers and entrepreneurship Confidence versus competence The realities of running an online business Hiring, outsourcing and scaling Content creation and social media marketing Lessons learned from five years in business Advice for aspiring founders and marketersIf you enjoyed this episode, make sure you follow Perls of Wisdom, so you never miss a conversation about what it really takes to build a business.This podcast is all about the messy middle. The part nobody talks about. The lessons, mistakes, and breakthroughs that happen while you are still figuring it out.If this episode helped you, I would love it if you could share it with a founder friend or tag me on social media so I can see you are listening.You can find me here: Instagram: @itsisobelperl LinkedIn: Isobel Perl YouTube: Isobel PerlWebsite: perlsinbusiness.comIf there is a founder you would love me to interview, or a topic you want covered, send me a message. I read more than you would think.And remember:You do not need to feel ready; you just need to decide to start.Love Isobel x