She Has a TikTok Brain (And That's a Good Thing)

What this episode covers

This week on Throwing Spaghetti, I'm joined by pop artist, songwriter, and new mom Veronika Jokel.Veronika's music has been featured on Live with Kelly and Ryan, the Lifetime Network, and Good Morning America after her single "She" gained viral traction online. Beyond being an incredible artist and songwriter, she's also one of the most creative marketers I know, with an uncanny ability to spot trends, create engaging content, and come up with TikTok ideas that actually connect.We talk about the marketing experiments that changed her trajectory, the tactics that wasted money, the surprising platforms that delivered results, and how she approaches fan growth in today's constantly changing landscape.We also get into the less glamorous side of building a music career: bad gigs, industry scams, unhinged requests, moments that nearly made her quit, and what has kept her going through it all.And because this is Throwing Spaghetti, we finish by talking about what she's currently throwing at the wall, what she's afraid to try next, and, of course, the last time she ate pasta.If you're an artist trying to figure out what actually moves the needle, this one's for you.

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