She Left Accenture to Start a Tortilla Company | Rocío León, Tozi Foods - Unlocking Moves Ep. 62

From Accenture to Tortillas: Rocío León's Leap Into Purpose-Driven EntrepreneurshipJoin us this week on Unlocking Moves, the show that dives into the pivotal moments in a leader's journey that unlocked their true potential. Many leaders love to share their "glory" stories, but host Kurt Wilkin believes we learn more from the "gory" ones. In this episode, Kurt sits down with Rocío León, or Rocí, an entrepreneur who walked away from a successful consulting career at Accenture to build a purpose-driven food company rooted in culture, health, and heritage.Rocí's journey begins in Jalisco, Mexico, where childhood memories of making tortillas with her abuela planted the seeds for something bigger. After an 11-year career advising Fortune 500 companies worldwide, Roci felt a growing pull toward entrepreneurship. But leaving a stable, high-income consulting job was not an easy decision. She shares the moment she stepped away from corporate life, the intentional pause she took to reconnect with her passions, and the realization that she wanted to build something meaningful.What started as experimenting in her kitchen turned into a brand built around blue corn tortillas made with amaranth, an ancient grain used by Aztec civilizations that adds protein, fiber, and natural binding without additives. Rocí and her co-founder began selling at farmers' markets, listening closely to customer feedback, and refining their products.Then came the breakthrough: Roci and her team entered and won the H-E-B's "Quest for Texas Best" accelerator contest. Months later, they launched in 21 stores across Austin! The experience validated her belief that purpose, culture, and quality ingredients could resonate with modern consumers.Kurt and Rocí also discussed imposter syndrome, building a brand from scratch, and why entrepreneurs often need to step back from the noise of corporate life to discover what they truly want to create.If you've ever considered leaving a comfortable career to pursue something more meaningful, Rocí's story is a powerful reminder that the biggest unlocking moves often start with a leap of faith.About Rocío LeónRocí León is an entrepreneur and former Accenture consultant who founded a purpose-driven tortilla brand inspired by her Mexican heritage. Her company focuses on healthier corn tortillas made with blue corn and amaranth, combining ancient ingredients with modern nutrition. Rocí's products gained early traction at farmers' markets and quickly expanded into retail after winning a competitive H-E-B brand accelerator program.About Kurt WilkinKurt is a connector of dots, ideas, and people. For over 30 years, he has advised high-growth companies, starting his career with Ernst & Young and today serving as Founder of BusinessEarth and Managing Partner of Bee Cave Capital. He's a serial entrepreneur with multiple successful exits and has helped hundreds of entrepreneurs and CEOs build their companies.Apple Podcast: https://podcasts.apple.com/us/podcast/unlocking-movesSpotify: https://podcasters.spotify.com/pod/show/unlocking-moves#UnlockingMoves #Entrepreneurship #CPG #StartupStory #HispanicEntrepreneurs #FoodStartup #ConsumerBrands #Leadership #BusinessJourney