EPISODE · Mar 3, 2026 · 25 MIN
She Lobbied The FDA To Redefine Pet Food. Here's What Happened Next.
from Predicting The Turn w/ Dave Knox · host Dave Knox
When Lucy Postins started The Honest Kitchen in 2002, she didn't just launch a pet food company — she lobbied the FDA to create an entirely new standard for human-grade pet food. Two decades later, the brand she built is the leading human-grade pet food in North America, with a 50/50 revenue split between e-commerce and brick-and-mortar retail. CEO Will Lisman, who stepped in three years ago after a career spanning Hershey, startup leadership, and brand building, is now scaling the mission while positioning the company against headwinds in affordability, pet adoption, and a category he believes is a decade behind human food in its health-and-wellness evolution.
What this episode covers
When Lucy Postins started The Honest Kitchen in 2002, she didn't just launch a pet food company — she lobbied the FDA to create an entirely new standard for human-grade pet food. Two decades later, the brand she built is the leading human-grade pet food in North America, with a 50/50 revenue split between e-commerce and brick-and-mortar retail. CEO Will Lisman, who stepped in three years ago after a career spanning Hershey, startup leadership, and brand building, is now scaling the mission while positioning the company against headwinds in affordability, pet adoption, and a category he believes is a decade behind human food in its health-and-wellness evolution.
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She Lobbied The FDA To Redefine Pet Food. Here's What Happened Next.
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