EPISODE · Apr 15, 2025 · 38 MIN
She Never Meant to Be a CMO… Now She Runs the Brand | BRANDED+
from BRANDED Leaders · host Ben Kaplan and TOP
In this episode of BRANDED, host Jackson Carpenter sits down with Meredith Binder, CMO of Novata, to explore her unexpected rise from technical communicator to marketing executive. Meredith shares how Novata is tackling ESG data challenges in private markets with a user-first approach inspired by TurboTax.She opens up about the power of “happy accidents” in career growth, what it takes to lead with empathy and curiosity, and why marketing clarity is still a superpower. From leading teams across mergers to helping redefine how we talk about sustainability, Meredith brings a refreshing perspective on what real leadership looks like.
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She Never Meant to Be a CMO… Now She Runs the Brand | BRANDED+
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