She Planted a Brand Now She's Feeding a Nation | With Eliza Blank

What happens after you build something people love and realize your biggest work is still ahead of you? Eliza Blank spent over a decade turning The Sill into a category-defining brand, bootstrapping for five years before taking outside capital, and learning everything from brand strategy to financial modeling on the fly. Then, at the height of her success, she pivoted to FarmLink, a nonprofit rescuing hundreds of millions of pounds of surplus food for the 48 million Americans who need it most. In this episode of Celebrate Your Story, Eliza tells me about what building a startup actually costs — the relationships you deprioritize, the sleep you lose, and the questions that don't show up in any business plan. She also talks about the partner who made the leap possible and the moment she realized purpose and profit don't have to live in separate worlds.