EPISODE · Sep 11, 2025 · 1H 26M
She Shoots, She Scores: The Business Behind Women’s Sports
from StirredUp · host StirredUp
From packed arenas to prime-time TV slots, women’s sports are finally getting the spotlight—but what’s really driving the momentum, and who’s cashing in? In this episode, we dig into the dollars, data, and drama behind the surge in popularity for women’s athletics. From Caitlin Clark's record-breaking rise to the hidden economics of media deals, sponsorships, and streaming rights, we're asking: Is this a movement or a moment? And what will it take for parity in pay, coverage, and power to actually stick?
What this episode covers
From packed arenas to prime-time TV slots, women’s sports are finally getting the spotlight—but what’s really driving the momentum, and who’s cashing in? In this episode, we dig into the dollars, data, and drama behind the surge in popularity for women’s athletics. From Caitlin Clark's record-breaking rise to the hidden economics of media deals, sponsorships, and streaming rights, we're asking: Is this a movement or a moment? And what will it take for parity in pay, coverage, and power to actually stick?
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She Shoots, She Scores: The Business Behind Women’s Sports
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