She Sold 140 Homes by Just Being Herself (with Jacqui Luberto)

Jacqui Luberto didn't interview at a single brokerage before getting her license — she walked in, handed it to the front desk, and asked, "What's my next step?" Ten years later, she's sold over 100 homes a year, built and led her own brokerage, and become a six-time "Best Agent in Destin" winner — almost entirely through sphere of influence and B2B relationships. No cold calls. No door knocking. Not once. In this conversation, Neil Mathweg digs into the real reason Jacqui's business works: she never tried to be someone she's not. From a stranger's question at a mastermind event that reframed her entire career, to the "collaborate, not compete" philosophy that built her brokerage culture, to a $50 pop-by that turned into a $250,000 referral chain, Jacqui breaks down what it actually looks like to build a business that's congruent with who you are. She also opens up about losing 55 pounds using the exact same mindset that built her business: stop overcomplicating it, pick one non-negotiable, and commit completely. It's proof the principle isn't a real estate tactic — it's how change actually works, in any part of your life. If you've ever felt like the "salesy" strategies everyone recommends just don't fit who you are, this episode will give you permission to build it your own way — and show you it can still work.