She Sold Her Wedding Ring to Start a Jewelry Business: The Lou & Veronica Guarino Story

When Lou and Veronica Guarino decided to start their own business, they made a bold and personal sacrifice by selling Veronica's wedding ring to fund what would become Louis Anthony Jewelers. In this episode, we sit down with Lou and Veronica Guarino, owners of Louis Anthony Jewelers, to talk about partnership, sacrifice, staying true to your standards, and the passion it takes to build a family business that lasts across generations. CHAPTERS 00:36 - Welcome to Living Your Legacy 01:00 - Meet Lou and Veronica Guarino 01:26 - Selling the Wedding Ring 03:30 - Starting with a Desk and a Phone 05:00 - The "Have We Met Yet?" Campaign 06:10 - Are Couples Still That Committed? 08:00 - The First Order and the Phone Book 09:30 - How Do You Get to Rolex? 11:15 - The Defining Moment: Six Figures at the Door 13:00 - The Struggle Is Real 14:30 - Staying True to Your Standards 16:00 - Designing a Pin for Madeleine Albright 18:15 - Your Store Is Your Home 20:00 - Jewelry as Legacy 23:00 - Falling in Love with Your Business 25:00 - Staying Relevant and Innovating 28:00 - Multigenerational Business 31:00 - Balance Means Being Out of Balance GUEST Lou & Veronica Guarino — Co-Owners, Louis Anthony Jewelers HOST Greg Weimer — Founder and CEO, Confluence Financial Partners TOPICS Entrepreneurship, Family & Legacy, Passion & Creativity, Resilience