She Spends $2M/Month on Creator Campaigns. Here's What She Looks For.

Grow Traffic, Capture Emails + Sell More Stuff: grocerslist.comIn this episode, Ben Jabbawy sits down with Erica Eckman, founder and CEO of Ecko, one of the leading creator marketing agencies in food and CPG, and co-founder of FlavCity, the fast-growing wellness brand now sold nationwide at Target.Erica shares how she went from food creator to agency founder to CPG operator, and breaks down what actually makes creator marketing work today. From story-view benchmarks and pricing frameworks to retail awareness and DTC performance, this episode is a masterclass in how modern food brands can use creators to drive measurable growth.In this episode, you’ll learn:Why story views matter more than follower count when evaluating creator influenceThe benchmark Erica uses for creators, and why 10% story reach is her minimum thresholdHow brands should think about ROAS, CPM, CAC, and LTV across DTC and retail campaignsA practical way creators can price partnerships based on performanceHow Flavor City launched from creator demand and scaled into national retail at TargetWhy the most effective creators are often the most raw, real, and impossible to replicateHow Echo balances brand KPIs with securing top rates for creator talentGuest:Erica Eckman — Founder & CEO of Echo, Co-Founder of Flavor CityInstagram: @everythingericaLinkedIn: Erica EckmanIf you’re building a food brand, scaling a creator business, or trying to understand how influencer marketing really converts, this episode offers a clear framework for creator-led growth in modern CPG.