She Took a Freelance Side Hustle and Built an Agency Serving Major Fashion Brands episode artwork

EPISODE · Jun 11, 2026 · 22 MIN

She Took a Freelance Side Hustle and Built an Agency Serving Major Fashion Brands

from Behind the Founders · host Cherry Assistant

Hire amazing offshore staff: https://cherryassistant.comWork with South African talent: https://hirenile.comEpisode 8: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Terri Trovato (https://www.linkedin.com/in/terri-trovato-387bba74/) about  expert insights on digital marketing strategies and the role of AI in enhancing creativity.---Terry Trovato has over thirteen years of experience in digital marketing, navigating through the evolving landscape from organic social media to paid media and now integrating AI technologies into her strategies. She is the founder of the Darcy Agency, which specializes in creating tailored marketing solutions for various brands, particularly in the fashion industry. Her journey began when she moved to Spain and found herself navigating through the complexities of working remotely while establishing her brand. The transition from freelancing to founding the Darcy Agency was a natural progression.---Chapters00:00 - Introduction and Business Overview 02:04 - Founding the Darcy Agency 06:08 - Inspiration Behind the Name Darcy 11:52 - AI in Marketing and Tools Used 16:11 - Challenges in Freelancing and Starting a Business25:52 - Advice for New Entrepreneurs-- Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

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She Took a Freelance Side Hustle and Built an Agency Serving Major Fashion Brands

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