She Took Fitbit From $700M to $2.2B | Yasi Baiani

Yasi Baiani built sleep and female health at Fitbit, took revenue from $700M to $2.2B, and watched Google buy the company for $2.1B. She started at Citi, moved into venture, launched a startup out of Harvard Innovation Lab alongside Whoop founder Will Ahmed, then wrote her way into Fitbit. After Fitbit she taught product manager at UC Berkeley, unlocked the teen and elder care market at Cleo, and founded Raya Advisory, which helps growth stage AI, software, health tech and fintech companies with product strategy and executive hiring. In this episode: the three rules behind a network of half a million followers, why Fitbit chose sleep over weight loss, how Fitbit lost 90% market share to Apple, who wins wearables in the age of OpenAI hardware, why she never hires from Google for startups, and whether the PM role exists in 2030 Thanks to our Partner Human Agency : https://www.humanagency.com Our News Letter : https://substack.com/@seondnewsletter Yasi Baiani Linkedin : https://www.linkedin.com/in/yasibaiani / Ardalan Javadi Linkedin : https://www.linkedin.com/in/ardalanjam1369/   About Us : Linkedin : https://www.linkedin.com/company/secondpodcast/ Twitter : /thesecondpod Instagram : https://www.instagram.com/thesecondpod/ #Secondpod #Second_Pod #پادکست ـ دوم #secondpod #پادکست