She turned her pain into purpose to help brands heal the masses.

Charlotte (Dormon) O'Sullivan is one of the UK's leading natural health PR specialists, with over 20 years of experience helping purpose-driven health brands find their voice and reach the people who need them most — from Pukka Tea, which she helped grow until its acquisition by Unilever, to Ombar Chocolate, Marilyn Glenville, and Patrick Holford.It all started in a doctor's surgery. Charlotte had been in pain for seven years with no answers, and was finally told she would simply have to learn to live with it. She walked out and made a decision. That decision became a conviction, and that conviction has driven everything she has built since.In this episode, Charlotte walks you through exactly what it takes to communicate your brand to the world — how to tell a story that connects, how to build relationships with the press that last, and how to go from a brilliant product to a brand people know, trust, and love.By the end of this episode, you will know how to find your calling, how to tell your brand story, how to get the right people to notice you, and why the passion behind what you build is the one thing no competitor can ever copy.Build for Good is a podcast for founders building businesses that matter — brands with a real mission, a real story, and a real impact on the people they serve. New episodes every week.https://aaronosullivan.co/If you enjoyed listening, please share, like and subscribe. It helps us help more children.