She Worked in PR for The Ritz, St. Regis, and Le Méridien — Now She’s Building Her Own Luxury STR Brand

This episode is brought to you by StayFi!  StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.  This means you can collect the name, email address, and phone number  from every guest staying with you, not just the one who booked…because who doesn’t need to use the WiFi. Learn more about StayFi at StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months. Meet Katie Cline, creator of Trout Landing in Lake George, New York.  While new to the STR space, Katie comes from a background of luxury hospitality PR, having worked for brands such as The Ritz-Carlton, W Hotels, St. Regis, JW Marriott, Edition, and Le Méridien in both New York and London.  In this episode Katie and I discuss what STR hosts designing, building, and hosting luxury stays can learn from some of the most highly-regarded hospitality organizations in the world.  We chat about how the communication tone and style differs within Marriott's luxury collection, some of the most noteworthy experiences Katie had while working in PR, how she’s applying her learnings from luxe hospitality to the building of her own hospitality brand, and some lessons she thinks STR owners and operators can learn from luxury hotels. Book Your Stay at Trout Landing Behind the Stays is brought to you by Sponstayneous — a carefully-curated newsletter that sends subscribers 150 of the best last-minute deals and upcoming steals on Airbnb twice a week. You can subscribe for free at www.sponstayneous.com. Behind the Stays is hosted by Zach Busekrus (@zboozee) — Co-Founder of Sponstayneous. If you know of an Airbnb host you think we should have on the show, please reach out directly to Zach at [email protected] and he'd be happy to talk with them.