She Yaps for a Living and Built a Business Doing It With Yvette Boateng

I sat down with Yvette Boateng, creative strategist, UGC creator, and founder of The Good Yap, and she said something that stopped me mid sentence: You don't really know what your story was until you talk about it.Yvette has spent nearly a decade in marketing. She started out chasing the influencer dream, pivoted into UGC, built a career around brand storytelling, and eventually realized the skill everyone kept praising her, for storytelling was the exact thing she should be building a business around. So she did. The Good Yap is her coaching and consulting service helping founders, creators, and entrepreneurs excavate their story, shape their personal brand, and turn who they are into opportunities.This episode is for every founder who has a million ideas but can't figure out how to say them out loud. For every entrepreneur who thinks vulnerability is a liability, not an asset. For everyone who's been told to just post more but knows deep down that's not the whole answer.The real reason your content isn't connecting? It has nothing to do with the algorithm.TIMESTAMPS00:00 — Introduction: Yvette Boateng, creative strategist & founder of The Good Yap02:09 — What it really means to spin stories and yap for a living06:09 — How she accidentally fell into UGC and what she learned from it08:21 — Why building relationships (not a following) is what actually grows your brand12:08 — Why founders struggle to tell their own story  and the real cost of that silence15:00 — The candle brand founder who went viral by admitting she was struggling17:00 — Does every founder need to be on camera? 19:30 — Why LinkedIn might be your most underrated platform. 23:48 — The hardest part of turning creativity into a business.26:30 — How clarity unlocks confidence and why you can't fake your way there27:20 — Rapid fire: her most memorable campaign (hint: it involved Colgate and a very personal story)30:00 — Her go to fix for a boring ad 32:00 — The resource she swears by: YouTube over books, every timeWHAT YOU'LL TAKE AWAY— Why your struggle story isn't a weakness, it's your most powerful piece of content.— How to know which platform is actually right for you, not just the one everyone says you should be on.— The silent video test: if your ad doesn't make sense on mute, something is broken.— Why founders who stay silent about their journey end up irrelevant, even with a great product.— Clarity before confidence.Here's how to find it.— Why ghost writing isn't cheating, it's strategy.__________ Connect with Yvette Boateng:LinkedIn: https://www.linkedin.com/in/yvette-boateng/Tiktok: https://www.tiktok.com/@ybsocials?lang=enInstagram: https://www.instagram.com/itsyvetteab/__________ Follow Emily Jean:Instagram: https://www.instagram.com/emily.jeans/LinkedIn: https://www.linkedin.com/in/emily-jeans/Follow Founders in Jeans:Instagram: https://www.instagram.com/foundersinjeansWebsite: https://www.livegooddigital.comYouTube: https://www.youtube.com/@FoundersinJeansSpotify: https://open.spotify.com/show/3kiqSke5mnlFIlC9t4xLU0Apple Podcasts: https://podcasts.apple.com/au/podcast/founders-in-jeans/id1802430594Subscribe to our Newsletter: https://foundersinjeans.substack.com/subscribe__________ ⭐⭐⭐⭐⭐Loved this episode? Rate and review Founders in Jeans. It helps more women find us.__________ personal branding for founders, how to tell your story as an entrepreneur, UGC creator tips, brand storytelling strategy, LinkedIn personal branding, creative strategy for small businesses, female founder podcast, women entrepreneur podcast, Yvette Boateng The Good Yap, founder personal brand, content strategy for founders, how to grow on LinkedIn, vulnerability in business, entrepreneurship podcast women, startup podcast, UGC marketing tips, ghost writing for entrepreneurs, founder burnout, building a personal brand from scratch, women in business podcast.