EPISODE · Jun 11, 2026 · 42 MIN
Shelby Hartman & Madison Margolin — Co-Founders of DoubleBlind Magazine on Journalism, Design, and the Psychedelic Moment
from Psychedelics Design · host Psychedelics Design
Shelby Hartman and Madison Margolin, co-founders of DoubleBlind Magazine, join us to discuss building the field's most design-forward publication from scratch — and what it actually takes to maintain journalistic integrity in a space you care deeply about.We trace the origin of DoubleBlind from a meditation-born idea in New Orleans to a print magazine, online platform, and now the first book. Shelby and Madison share the hard editorial decisions that come with covering a movement you're embedded in, the "no fractals" design philosophy behind their aesthetic, and what it felt like to lose half their web traffic overnight to a Google algorithm that couldn't tell psychedelic journalism from anti-mask content.The conversation asks a question this field keeps circling: how do you tell the full story — including the uncomfortable parts — without becoming a mouthpiece for it?-Intro music: Nutritious–in partnership with Liquid CultureFor more information and additional resources, please visit www.psychedelics.design
What this episode covers
Shelby Hartman and Madison Margolin, co-founders of DoubleBlind Magazine, join us to discuss building the field's most design-forward publication from scratch — and what it actually takes to maintain journalistic integrity in a space you care deeply about.We trace the origin of DoubleBlind from a meditation-born idea in New Orleans to a print magazine, online platform, and now the first book. Shelby and Madison share the hard editorial decisions that come with covering a movement you're embedded in, the "no fractals" design philosophy behind their aesthetic, and what it felt like to lose half their web traffic overnight to a Google algorithm that couldn't tell psychedelic journalism from anti-mask content.The conversation asks a question this field keeps circling: how do you tell the full story — including the uncomfortable parts — without becoming a mouthpiece for it?-Intro music: Nutritious–in partnership with Liquid CultureFor more information and additional resources, please visit www.psychedelics.design
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Shelby Hartman & Madison Margolin — Co-Founders of DoubleBlind Magazine on Journalism, Design, and the Psychedelic Moment
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