SHELF BITES: Cracking the Ulta Playbook -Shelf Space, Brokers & Marketing Strategies with Jamika Martin, Founder of Rosen Skincare

Send us Fan MailIn this mini drop, I pulled out the archive some important and noteworthy tips and facts about retail from Jamika Martin, Founder of Rosen Skincare.In this conversation, Jamika Martin discusses her experiences and strategies in retail, particularly focusing on her brand's launch at Ulta. She emphasizes the importance of differentiation in a competitive market, the creative control offered by Ulta, and the role of brokers in navigating retail partnerships. The discussion also covers marketing strategies, customer demographics, SKU expansion, and the significance of investor support in building a successful brand. Additionally, Jamika shares insights on the evolving landscape of influencer marketing and its impact on brand visibility.Check out the full episode released 10/28/2024Links:Rosen Skincare Instagram: @ rosenskincareRosen Skincare Tiktok: @ rosenskincareRosen Skincare Website: www.rosenskincare.comJamika Martin's Instagram: jamikarose_ Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book