SHELF BITES: Navigating Trends and Inventory in a Social-First Market with Christina Kao, Co-Founder of Le Mini Macaron

Send us Fan MailIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip, Christina Kao discusses the strategic approach to influencer marketing, particularly through platforms like TikTok, and how it has significantly impacted brand visibility and sales. She shares insights on managing inventory challenges in a trend-driven market, the importance of collaborative relationships with retail buyers, and the lessons learned from international markets. The discussion emphasizes the need for effective marketing strategies and the continuous adaptation required to succeed in the beauty industry.Listen to the full episode released on 12/22/24 Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book