SHELF BITES: Stand Out & Sell - Differentiation & Consumer Education in Retail with Morgan Potts, Founder of Granarly

Send us Fan MailIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip talk with Morgan Potts as she shares her entrepreneurial journey with Granarly, a unique granola brand that incorporates whiskey. She discusses the challenges and lessons learned from starting small, navigating retail, and the importance of branding and packaging. Morgan emphasizes the significance of building a core customer base before expanding into larger retailers like Target and Whole Foods. The conversation also touches on the complexities of consumer education regarding their unique product offerings and the strategies employed to stand out in a competitive market.Listen to the full episode released on 11/3/24On the full episode: Morgan Potts, founder of Granarly, shares her inspiring journey from aspiring veterinarian to entrepreneur with a unique whiskey-infused granola brand. She discusses the pivotal moments that led to the creation of Granarly, the challenges of navigating the food industry, and the importance of building relationships with retailers. Morgan also reflects on her experiences with Shark Tank, the significance of branding, and the lessons learned from scaling her business to national retailers like Target and Whole Foods. From grassroots marketing strategies and influencer collaborations to securing a spot in Target, Morgan discusses the importance of networking, investor relationships, and navigating the complexities of retail. She reflects on the initial sales performance, marketing tactics, and the balance between retail and direct-to-consumer sales. Looking ahead, Morgan expresses her desire to innovate and revamp the brand while sharing insights on working with distributors and the daily life of an entrepreneur. Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book