Shelf Help

This week, Kate investigates Elf on the Shelf: cute Christmas tradition or late-capitalist nightmare? After a simple Instagram question turned into hundreds of responses about surveillance capitalism, invisible labor, and performative parenting, she started to unpack what this manufactured tradition reveals about millennial parenting, Christmas magic, and the mental load of the holidays. Can it just be holly-jolly casual for those of us who like light whimsy labor, or does it have to match its corresponding oppressive, mischievous Christmas elf canon? Plus, the suspicious origin story of Christopher Pop-in-kins and whether Elf on the Shelf's biggest crime isn't the ziplining across the kitchen on dental floss, but intellectual property theft. Enjoy! Order Kate's NYT Bestselling book, One in a Millennial here! Text or leave a voicemail for Kate at 775-HEY-BETH! Right now, Baked by Melissa is offering our listeners 20% off your order at Bakedbymelissa.com/BETHEREINFIVE. That's Bakedbymelissa.com/BETHEREINFIVE for 20% off your order.  For a limited time, save on the perfect gift by visiting AuraFrames.com to get $35 off Aura's best-selling Carver Mat frames - named #1 by Wirecutter -  by using promo code BETHEREINFIVE at checkout. That's AuraFrames.com promo code BETHEREINFIVE. . This season, give yourself—and your loved ones—the gift of perfectly cooked meals with CHEF iQ. And with my promo code BETHEREINFIVE you can save 30% and get all your shopping done! Go to CHEFIQ.com, promo code BETHEREINFIVE  Give the gift of everyday luxury this holiday season. Head to cozyearth.com and use my code BETHEREINFIVE for up to 40% off — just be sure to place your order by December 12th for guaranteed Christmas delivery. Listening after the 12th? Don't worry — my code still works year-round for 20% off.  Take advantage of this exclusive offer: For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to Hungryroot.com/bethereinfive and use code bethereinfive.  Whether it's a weekend away, a big night out, or just a little style refresh – your dream wardrobe is just one click away. Head to REVOLVE.com/BETHEREINFIVE, shop my edit, and take 15% off your first order with code BETHEREINFIVE. Fast two-day shipping, easy returns – it's literally the only place you need to shop from.  So don't wait – make this holiday the year you give something truly unforgettable. To get 15% off your next gift, go to UNCOMMONGOODS.com/BETHEREINFIVE.