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Shell Game: Minimum Viable Company

A year ago we brought you a show called Shell Game where a journalist named Evan Ratliff made an AI copy of himself. Now on season 2 of the show, Evan’s using AI to do more than just mimic himself — he’s starting a company staffed entirely by AI agents, and making a podcast about the experience. The show is a smart, funny, and truly bizarre look at what AI can do—and what it can’t. This week we bring you the first episode of Shell Game Season Two, Minimum Viable Company. You can sign up to get the rest of the Shell Game ad-free, and the Shell Game newsletter, at shellgame.co . EPISODE CREDITS: Shell Game Hosted by Evan Ratliff, Produced and edited by Sophie Bridges. Shell Game’s Technical Advisor Matty Bohacek Executive Produced by Samantha Henig, Kate Osborn and Mangesh Hattikudur at Kaleidoscopeand Katrina Norvell at IHeart Podcasts.Radiolab portions Hosted by Simon Adler Produced by Mona Madgavkar. Sign up for our newsletter!! It includes short essays, recommendations, and details about other ways to interact with the show. Signup (https://radiolab.org/newsletter)! Radiolab is supported by listeners like you. Support Radiolab by becoming a member of The Lab (https://members.radiolab.org/) today. Follow our show on Instagram, Twitter and Facebook @radiolab, and share your thoughts with us by emailing [email protected]. Leadership support for Radiolab’s science programming is provided by the Simons Foundation and the John Templeton Foundation. Foundational support for Radiolab was provided by the Alfred P. Sloan Foundation.

Episode 670 of the Radiolab podcast, hosted by WNYC Studios, titled "Shell Game: Minimum Viable Company" was published on December 5, 2025 and runs 39 minutes.

December 5, 2025 ·39m · Radiolab

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A year ago we brought you a show called Shell Game where a journalist named Evan Ratliff made an AI copy of himself. Now on season 2 of the show, Evan’s using AI to do more than just mimic himself — he’s starting a company staffed entirely by AI agents, and making a podcast about the experience. The show is a smart, funny, and truly bizarre look at what AI can do—and what it can’t. This week we bring you the first episode of Shell Game Season Two, Minimum Viable Company. You can sign up to get the rest of the Shell Game ad-free, and the Shell Game newsletter, at shellgame.co . EPISODE CREDITS: Shell Game Hosted by Evan Ratliff, Produced and edited by Sophie Bridges. Shell Game’s Technical Advisor Matty Bohacek Executive Produced by Samantha Henig, Kate Osborn and Mangesh Hattikudur at Kaleidoscopeand Katrina Norvell at IHeart Podcasts.Radiolab portions Hosted by Simon Adler Produced by Mona Madgavkar. Sign up for our newsletter!! It includes short essays, recommendations, and details about other ways to interact with the show. Signup (https://radiolab.org/newsletter)! Radiolab is supported by listeners like you. Support Radiolab by becoming a member of The Lab (https://members.radiolab.org/) today. Follow our show on Instagram, Twitter and Facebook @radiolab, and share your thoughts with us by emailing [email protected]. Leadership support for Radiolab’s science programming is provided by the Simons Foundation and the John Templeton Foundation. Foundational support for Radiolab was provided by the Alfred P. Sloan Foundation.

A year ago we brought you a show called Shell Game where a journalist named Evan Ratliff made an AI copy of himself. Now on season 2 of the show, Evan’s using AI to do more than just mimic himself — he’s starting a company staffed entirely by AI agents, and making a podcast about the experience. The show is a smart, funny, and truly bizarre look at what AI can do—and what it can’t. 

This week we bring you the first episode of Shell Game Season Two, Minimum Viable Company. You can sign up to get the rest of the Shell Game ad-free, and the Shell Game newsletter, at shellgame.co .


EPISODE CREDITS: 

Shell Game 
Hosted by Evan Ratliff, 
Produced and edited by Sophie Bridges. 
Shell Game’s Technical Advisor Matty Bohacek 
Executive Produced by Samantha Henig, Kate Osborn and Mangesh Hattikudur at Kaleidoscope
and Katrina Norvell at IHeart Podcasts.

Radiolab portions 
Hosted by Simon Adler 
Produced by Mona Madgavkar.

Sign up for our newsletter!! It includes short essays, recommendations, and details about other ways to interact with the show. Signup (https://radiolab.org/newsletter)!

Radiolab is supported by listeners like you. Support Radiolab by becoming a member of The Lab (https://members.radiolab.org/) today.

Follow our show on Instagram, Twitter and Facebook @radiolab, and share your thoughts with us by emailing [email protected].

Leadership support for Radiolab’s science programming is provided by the Simons Foundation and the John Templeton Foundation. Foundational support for Radiolab was provided by the Alfred P. Sloan Foundation.

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