Shelley Macintyre (allplants) - Changing the way we eat to save the environment

In this episode, we speak to Shelley Macintyre, CMO of allplants. Shelley is a marketing powerhouse, having risen through the ranks at Unilever and Coca Cola, before joining challenger gin brand Sipsmith. Now at allplants, she's leading a transition in the way we eat: getting more plants into our diet and reducing ultra-processed food. Allplants is one of the most exciting scale ups in the UK, delivering delicious plant-based meals to people's doors.  In this episode Shelley discusses:Being a 'nosy parker' as a child and how that informs her curiosity as an adultHow an incident with handbags prompted her interest in marketing and retailHow her children inspire her to be more radical How the benefit of experience allows her to shoulder the risk of failureHer principles for strong leadershipHow you build a challenger brandHow her little boy provided the prompt to look at her personal impact and career trajectory How allplants is leading the charge against ultra-processed food in all its guisesHer experience in creating behavioural change through marketing and the responsibility that comes with thatAllplants' campaign to fight holiday hunger through 'Not at School Dinners' matching donations to provide thousands of meals for school children in North LondonHer work with WACL and their mission to achieve 50% female representation in the boardroomThe importance of mentoring and the value for both mentee and mentorHer passion for volunteeringVisit allplants here: allplants.comShelley on linkedin: https://www.linkedin.com/in/shelley-macintyre/Rob on linkedin: https://www.linkedin.com/in/rob-warren/Want to appear? [email protected]: ⁠standingongiants.com⁠