Shena Patel: The Career You Were Told You “Should” Want Isn’t Always Yours

What happens when you stop following the path you were supposed to take—and start trusting what actually feels right?In this episode of Beyond Should, Lucy sits down with creative executive and brand strategist Shena Patel to unpack how letting go of “should” can open the door to a more aligned, expansive career. From switching from pre-med to English lit to building a non-linear path across publishing, fashion, and creative leadership, Shena shares how trusting her instincts—and embracing uncertainty—changed everything.They explore the difference between expectation and expectancy, the power of relationships in shaping your career, and why you’re allowed to change your mind at any stage of your life.Shena Patel is a New York–based creative executive, strategist, and writer with over 20 years of experience shaping brand voices and campaigns across luxury, fashion, lifestyle, and women's health. Today, she works with founders and CEOs as a fractional creative leader, helping build purpose-driven brands with clarity and impact.Connect with Shena: https://www.shenapatel.com/https://www.linkedin.com/in/shena-patel-09533/Stay connected:Check out The Murmuration CollectiveInterested in 1:1 Coaching with LucyConnect with us on Instagram & LinkedInSubscribe to our monthly newsletterBeyond Should is creatively supported by a team of dynamic women: Host and Founder of TMC : Lucy Reynolds Executive Producer: Lauren LoGrassoProducer: Daniela Silva  Marketing Manager: Esti MacInnes