Sherfan Cruz - Where the Parallels from Ironman Triathlon and Business meet, Ep. 509 episode artwork

EPISODE · Oct 27, 2025 · 17 MIN

Sherfan Cruz - Where the Parallels from Ironman Triathlon and Business meet, Ep. 509

from Take it from the Ironwoman · host Sherfan Cruz, Susanne Mueller

Sherfan is originally from Rio de Janeiro, Brazil; lived 2 year in Chile, 3 years in Mexico, 3 years in France, and 17 years in US.Amazing sports career:1 50km Marine Corp Marathon18 Marathon Races (NYC, Paris, Rio de Janeiro)7 Half Ironman Triathlon Races (NJ, CT, NY, MO, FL, RI)1 Full Ironman Distance Triathlon, Italy, Emilia Romana 2023Follow his career: https://www.linkedin.com/in/sherfan-cruz-4b28866/  ***********Susanne Mueller  / www.susannemueller.biz  TEDX Talk, May 2022: Running and Life: 5KM Formula for YOUR  Successhttps://www.youtube.com/watch?v=oT_5Er1cLvY Join Substack: https://substack.com/@susannemuellernyc?Enjoy one coaching session for free if you are a yearly subscriber. 800+ weekly blogs / 500+ podcasts / 1 Ironman Triathlon /  5 half ironman races / 26 marathon races / 4 books / 1 Mt. Kilimanjaro / 1 TEDx Talk 

🏃‍♂️ Sports as a Life Teacher - Sherfan and the host (Susanne) share stories from their triathlon and marathon races. They emphasize how sports build discipline, resilience, endurance, and focus — qualities that translate directly into professional life. 🧠 Running long distances helps with mental clarity, planning, and reflection. Long runs teach strategic pacing — balancing excitement, energy, and endurance. 🗺️ Sherfan shares how knowing the course, hydrating strategically, and adapting to unexpected situations mirror challenges in business. Example: losing a water bottle during an Ironman taught him about flexibility and problem-solving under pressure. 🏢 Sports & Business Parallels 🧩 Planning is key — but flexibility matters even more. ⏱️ External changes (like tariffs or budgets) are like unexpected race conditions; adapt and stay focused on long-term goals. 🧍‍♂️ Leadership lessons: “Celebrate every small win” 🎉 to keep motivation high and build momentum. ⚖️ The only non-negotiable KPI in business: safety — because everything else can be recovered, but people can’t. ❤️ Personal Life & Balance: Currently embracing fatherhood 👶 — his “new Ironman.” Finds joy in spending time with family, running with his baby in a stroller along Rio’s beaches 🌴🏖️.

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Sherfan Cruz - Where the Parallels from Ironman Triathlon and Business meet, Ep. 509

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This episode was published on October 27, 2025.

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Sherfan is originally from Rio de Janeiro, Brazil; lived 2 year in Chile, 3 years in Mexico, 3 years in France, and 17 years in US.Amazing sports career:1 50km Marine Corp Marathon18 Marathon Races (NYC, Paris, Rio de Janeiro)7 Half Ironman...

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