⁠Sherí Barros⁠ - Marketing and Communications Officer - ⁠ZERO Prostate Cancer⁠

Sherí Barros, a seasoned marketing and brand executive who currently serves as the Chief Marketing and Communications Officer at ZERO Prostate Cancer.She joined the executive team in October 2024, bringing an extensive background in "purpose-driven" marketing and sports brand partnerships.Professional BackgroundSherí has over 20 years of experience across the nonprofit and for-profit sectors, with a particular specialty in engaging male audiences through high-visibility sports and community brands.ZERO Prostate Cancer (2024–Present): As CMCO, she leads the organization’s national marketing, communications, and brand-amplification strategies. Her focus is on the "mission-first" strategy to reduce late-stage diagnoses and address health disparities in the prostate cancer community.American Cancer Society: Before joining ZERO, she was the VP of Sports Brand Partnerships.